Bannawag Rural Bank, Inc.
Website Design & Website Care Proposal
TO: Ms. Maricar Collado
|FROM: Eric D. Pangilinan
DATE: 4 July 2018
|NOTE: This proposal is valid until 5 August 2018|
Dear Mam Maricar:
A website is one of the most powerful marketing tools you can possess
Your audience’s first impression of your business and credibility is based almost exclusively on your website so your website is a wise investment with a big payoff.
Here are the Top 5 Reasons to have an online presence:
- Promote your hospital online—24/7/365
- A website is your Online Brochure
- Helps With Your Business Goals
- Gain A Larger Market Share
- Communicate with Your Customers
Isn’t it about time that you market yourself online?
Watch: Why A Business Needs a Website
Top 18 Reasons Why You Need a Website:
Reason #1 – Your Competitors Are Probably Already On The Web
Your competitors are attracting the people who could be your customers! What frustration, because you know that your products and services are superior to those of your competitors!
“Google only loves you when everyone else loves you first.” — Wendy Piersall
Reason #2 – Your Customers And Potential Customers Are Already Searching The Web
More than 80% of your customers and potential customers are already searching the web for the very services you offer. Even as you read this there will be someone on the web looking for a business like yours.
More and more people are using the Internet to purchase products and as a means of gathering initial information about products and services. The attraction to this medium is that the customer is relaxed because he can read and research the information at his own pace and without any “hovering salesmen”. It is quite feasible that the surfer will visit a number of sites before he decides on his final choice of product. You need to be certain that you are one of the sites that he has visited if you are to stand a chance of gaining his business. If you have no website, you have no chance.
“By creating and publishing remarkable content in the form that educates, informs, inspires and entertains, marketers can begin to build relationships with prospects early on in the buying cycle.“ — Jonathon Lister
Reason #3 – Online Brochure
Your potential customers can find out about you and any of your products online. If you want to get the most of your business through networking and personal connections, then you ought to have a website.
“The best marketing doesn’t feel like marketing.” — Tom Fishburne
Reason #4 – More Customers
Reason #5 – Business Value: Your Website Is Your “Online Ambassador”
Reason #6 – Influence/Leadership
By having a website potentially thousands of people are going to see it. You are able to influence people’s decisions and educate them.
“Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.” — Rick Levine
Reason #7 – Time To Show Off
Reason #8 – Helps with Business Goals
When it comes to writing the content for your website you are going to revisit things about your business that you haven’t in years. You will most likely reassess your business goals.
“Know what your customers want most and what your company does best. Focus on where those two meet.”—Kevin Stirtz
Reason #9 – Advertise 24/7
You can always be there for your customers. Your website will promote your business 24 hours a day, 7 days a week.
Even when you’re sleeping your website can be working for you.
Your website can be viewed 24 hours a day, seven days a week, 52 weeks a year. If you are selling your products internationally then this is a major advantage as visitors can, for example, view your wares while you are asleep! An email inquiry will be waiting for you when you get up in the morning!
But even if your business is restricted to the Philippines, you will be amazed at how many people research for products and services at the weekend and in the evening. They are busy business people and very often this is the best time for them to concentrate on researching for a new product or service.
Reason #10 – Communication with Your Customers
By having a blog or even just a feed on your website, you can update customers on your newest offers, products, promotions, events, photos, or any other content.
“Think like a publisher, not a marketer.” — David Meerman Scott
Reason #11 – Content Marketing
“Content marketing is all the marketing that’s left.” – Seth Godin
“Before all other things create content that is valuable to your target audience.” –Ryan Hanley
Your website can attract new business by using a whole host of low-cost marketing techniques.
In fact, you can adapt your website to the needs of your business.
There is absolutely no doubt that the Internet is the answer to the small businessman’s prayer. For the first time, you have at your disposal the whole world market for whatever product or service you happen to provide. In fact the more niche your product/service, the more successful you will be with your digital marketing.
You can take your products/services to totally new markets. You may have been restricted to selling your products to customers who passed by your shop in your local high street. Or perhaps you may have been able to expand beyond that limited marketplace by doing targeted (and expensive) advertising in specific newspapers/magazines. However, for the first time, you’ll be able to take your service across the world.
Reason #12 – Your Website Can Help You Give Improved Customer Service
“The goal as a company is to have customer service that is not just the best but legendary.” — Sam Walton, founder, Walmart
You can greatly reduce the cost of customer support by having a ticketing system, or even just an FAQ on your website.
For example, there can be a list of ‘frequently asked questions’ about your service or product.
Not only is this very helpful to customers because it provides instant answers to their “frequently asked” questions, but it also saves you and your employees considerable management time in not having to answer a string of e-mails/phone calls/faxes. What this usually means is when you do receive that e-mail/phone call/fax it is an actual order rather than an inquiry!
You can make information readily available to your customers. For example, new information has suddenly become available concerning your products/services. Put it on your website and communicate via e-mail to your customers — it’s that easy! How about a Free downloadable sheet with helpful tips. Your visitors will love it!
“The customer experience is the next competitive battleground.” — Jerry Gregoire
Reason #13 – Formal/Corporate Email: firstname.lastname@example.org
Reason #14 – Press Releases
Reason #15 – You can send details of new offers by email to your current customers and contacts, again referring readers to your website
Reason #16 – Instant Credibility
Reason #17 – Your Website Can Keep Track Of How Many People Visit
With most advertisements, you will never know how many people read your ads/offers but with a website produced and marketed by us, you will be able to tell exactly how many people have visited your website, where those people came from, which search term they used in which search engine, which pages they visited on your website, how long they spent on your website. What other advertising medium issues this sort of valuable feedback on your selling and marketing material?
“What gets measured gets managed.” — Peter F. Drucker “the founder of modern management”
Reason #18 – Social Media
“Why use social media? Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin
“You should start building your social media platform the moment you decide you’re going to sell something, whether that will be two days or 200 days from now.” – Guy Kawasaki
“Remember your followers are likely following hundreds or even thousands of other people. If you’re not publishing new content as often as the other accounts out there, it’s easy to get lost and forgotten.” – Dominique Jackson
“Social media doesn’t transform your business overnight. It could take months to see any real growth or measurable results. But that doesn’t mean it’s not working. It just takes time.” – Jenn Herman
“People have learned to tune out promotional messages and accounts that talk only about themselves and focus on the features of their products, not the needs of their customers. If this describes your company, your messages may not be reaching your ideal audience. If you treat your followers like friends, it can make all the difference when it comes to your social media strategy.” –Matt Secrist
“Think about changing the mantra from always be closing, to always be helping.” – Jonathan Lister
- “WHY DO I NEED A WEBSITE? HERE ARE 21 REASONS” by Peter Visser
- 18 REASONS FOR HAVING A WEBSITE by consultancymarketing.co.uk
- 50 Awesome Quotes To Guide Your Digital Marketing Strategy
Your Proposed Website’s Features
#1 – Professional Corporate Imagery
Your New Website Investment Summary
Domain Name Registration
Website Care — Why Do It Yourself?
Website Project Total
In order to develop a web site that fulfills all the goals of the web site development project, the proposed web development will take place in several distinct phases:
#1 - Gathering Information: Purpose, Main Goals, and Target Audience
This stage, the stage of discovering and researching, determines how the subsequent steps will look like. The most important task at this point is to get the clear understanding of your future website purposes, the main goals you wish to accomplish, and the target audience you want to attract to your site.
News portal differs from the entertainment websites, and online resources for teenagers looks different than sites for adults. Different types of websites provide visitors with different functionality which means that different technologies should be used according to the purposes. A well described and detailed plan made on the basis of this pre-development data can protect you from spending extra resources on solving the unexpected issues such as design changing or adding the functionality that wasn’t initially planned.
Estimated time: from 1 to 2 weeks
#2 - Planning: Sitemap & Wireframe Creation
At this stage of website development cycle, we create the data that can give you an opportunity to judge how your entire site will look like.
On the basis of the information that was gathered together in the previous phase, the sitemap is created.
The sitemap should describe the relations between the main areas of your website. Such representation could help understand how usable the final product will be. It can show you the “relationship” between the different pages of a website, so you can judge how easy it will be for the end-user to find the required information or service if he starts from the main page. The main reason behind the sitemap creation is to build a user-friendly and easy to navigate website.
The sitemap allows you to understand how the inner structure of your website looks like but doesn’t describe the user interface.
Sometimes, before we start to code or even work on a design, there’s a necessity to get approval from you that everything looks fine so we can begin the next phase of developing. In this case, a wireframe or mockup is created. A wireframe is a visual representation of user interface that you’re going to create. But it doesn’t contain any design elements such as colors, logos, etc. It only describes the elements that will be added to the page and their location. It’s artless and cheap in production sketch.
Estimated time: from 2 to 6 weeks
#3 - Design: Page Layouts, Review, and Approval Cycle
During the design phase, your website takes shape. All the visual content, such as images, photos, and videos is created at this step. Once again, all the info that was gathered through the first phase is crucial.
Website layout is the result of designer’s work. It can be a graphic sketch or an actual graphic design. The primary function of the layout is to represent the information structure, visualize the content, and demonstrate the basic functionality. Layouts contain colors, logos, images and can give a general understanding of the future product.
After that, you can review the layout and send your feedback. If you’re not sure about some aspects of the design, we will change the layout and send it back to you. This cycle will be repeated until you are completely satisfied.
Estimated time: from 4 to 12 weeks
#4 - Content Writing and Assembly
Content writing and compiling usually overlaps with other stages of website creation, and its role can’t be underestimated. At this step, it is necessary to put in writing the very essence you’d like to communicate to the audience of your website and add calls-to-action. Content writing involves also the creation of catching headlines, text editing, writing new text, compiling the existing text, etc., which takes time and effort. As a rule, you undertake to provide website content ready to migrate to the site. It is better when all website content is provided before or during website coding.
Estimated time: from 5 to 15 weeks
#5 - Coding & SEO
At this step, we can finally start creating the website itself. Graphic elements that have been designed during the previous stages should be used to create an actual website. Usually, the home page is created first, and then all sub-pages are added, according to the website hierarchy that was previously created in the form of a sitemap. Frameworks and CMS will be implemented to make sure that server can handle the installation and set-up smoothly.
All static web page elements that were designed during the mock-up and layout creation will be created and tested. Then, special features and interactivity should be added. A deep understanding of every website development technology that you’re going to use is crucial at this phase.
The other important step is SEO (Search Engine Optimization). SEO is the optimization of website elements ( e.g., title, description, keyword) that can help your site achieve higher rankings in the search engines. And, once again, valid code is pretty important for SEO.
Estimated time: from 6 to 15 weeks
#6 - Testing, Review and Launch
Testing is probably the most routine part of a process. Every single link will be tested to make sure that there are no broken ones among them. We check every form, every script, run a spell-checking software to find possible typos. We use code validators to check if your code follows the current web standards. Valid code is necessary, for example, because cross-browser compatibility is important. After we check and re-check your website, it’s time to upload it to a server. An FTP (File Transfer Protocol) software is used for that purpose. After we deployed the files, we run yet another final test to be sure that all your files have been installed correctly.
Estimated time: from 2 to 4 weeks
#7 - Maintenance
What’s important to note is that a website is more a service than a product. It’s not enough to “deliver” a website to a user. We also make sure that everything works fine, and everybody is satisfied. We’re always prepared to make changes in another case.
The other major thing is keeping your website secure and up to date. Since we use a CMS, regular updates (i.e., monthly) will prevent you from bugs and decrease security risks.
Estimated time: Ongoing
Frequently Asked Questions
What are the annual costs involved?
Domain Name Renewal
Website Care — Why Do It Yourself?
Annual Website Investment
Is a website a good investment?
A Website is the Hub of Your Online Presence
A website serves as the central hub where all searches about your business, products or services will lead to. It is your online calling card, your brochure and company profile on the internet where you can make that very important first impression with potential customers.
A Website Gives Your Business More Credibility
Consumers believe that a reputable business would be professional enough to have its own domain and hosted website that show relevant information about their business like company information, history, board of directors, partners, certifications, portfolio, testimonials and contact info.
A Website Gives Customers 24/7 Access to Your Business
Websites offer a very cost-effective way for businesses to have 24/7 operations using automated procedures without the need for a live person. Payments, inquiries, technical assistance and general customer service work can be performed using online tools.
A Website Lets Your Business Compete in Both Local and Global Markets
Regional boundaries are practically non-existent as companies can use their webpages as leverage for doing business in a local, national or even global scale. Your business can have the potential of getting an even larger piece of the global market pie with a professionally designed website.
A Website Lets You Generate New Business Leads
Generate new business leads using your website by collecting your visitors contact details enabling you to contact them later or sell to them via email.
A Website Lets You Interact Directly with Site Visitors—Making Them Loyal Customers
Thank you for your time.
Eric D. Pangilinan
Digital Marketing Consultant
NOTE: This proposal is valid until 5 August 2018