Why Are Logos So Important?
Your logo is your company’s biggest asset. It is invaluable. It is the mark of your brand, the heart of your marketing, and the identity of your business. Your logo is your company’s first and last impression to customers.
• Visual Representation – just as the face is the frontline representative of a person, the logo is that for a business. Good branding makes the logo the “face” of a company, giving it an image and appeal that no other branding tool can provide.
• Memory – people tend to remember logos better than they do names. A good logo will often be easier to remember than the name of a product. It also provides an additional benefit – a familiar logo on a new product can help boost sales of the new item, because customers will associate its quality with the quality of other products with the same logo.
• Uniqueness – in a cluttered business environment, nothing can help a company or product stand out more than a good logo. A logo can do more for differentiating a product from its competitors at first glance than virtually anything else, making it a very important tool.
The logo is not going to be the only thing that a good brand needs, but it is a massive component of it. The ability to be distinct, to be remembered by customers, and proper representation of the product and company are all critical tasks of a good branding strategy. These are also functions that a good logo can be used for.