Serving fine Filipino Food since 1972

Solibao Restaurants – Baguio

New Mobile-Friendly Website!

More Outreach!

More Customers!

More Visibility!

More Sales!

TO: Mr. Armand Voltaire B. Cating

FROM: Mr. Eric D. Pangilinan

  • Smart: +63-908-816-4205
  • Globe: +63-915-278-1680

DATE:  January 31, 2019

NOTE: This proposal is valid until February 28, 2019

Dear Rocky:

 

Your Website Is One Of The Most Powerful Marketing Tools You Possess

Your audience’s first impression of your restaurant and perception of its image is based almost exclusively on your website so your website is a wise investment with a big payoff.

 

Here are the Top 5 Reasons to have an online presence:

  1. Promote your mission/vision online — 24/7
  2. A website is your Online Brochure
  3. Helps With Your Business Goals
  4. Gain A Larger Market Share
  5. Communicate with Your Clients

Top 18 Reasons

Why You Need a Website:

Reason #1 – Your Competitors Are Probably Already On The Web
Your competitors are attracting the people who could be your customers! What frustration, because you know that your products and services are superior to those of your competitors!

“Google only loves you when everyone else loves you first.” — Wendy Piersall

Reason #2 – Your Customers And Potential Customers Are Already Searching The Web

More than 80% of your customers and potential customers are already searching the web for the very services you offer. Even as you read this there will be someone on the web looking for a business like yours. More and more people are using the Internet to purchase products and as a means of gathering initial information about products and services.

The attraction to this medium is that the customer is relaxed because he can read and research the information at his own pace and without any “hovering salesmen”. It is quite feasible that the surfer will visit a number of sites before he decides on his final choice of product. You need to be certain that you are one of the sites that he has visited if you are to stand a chance of gaining his business.

If you have no website, you have no chance.

“By creating and publishing remarkable content in the form that educates, informs, inspires and entertains, marketers can begin to build relationships with prospects early on in the buying cycle.“ — Jonathon Lister

Reason #3 – Online Brochure

Your potential customers can find out about you and any of your products online. If you want to get the most of your business through networking and personal connections, then you ought to have a website.

“The best marketing doesn’t feel like marketing.” 

— Tom Fishburne

Reason #4 – More Customers
More than 2.4 billion people use the internet every day, and some 90% of those have purchased something or contacted a company, online in the last 12 months. So by not having a website, you will be missing out on a big piece of the pie.
Reason #5 – Business Value: Your Website Is Your “Online Ambassador”
Have you tried getting a business loan recently? It’s not easy, but if you try and the bank manager asks to see your website, you better have a pretty good one. It doesn’t just stop with the bank, the perceived value of your business will be lower in everyone’s eyes – especially your customers.
Reason #6 – Influence/Leadership

By having a website potentially thousands of people are going to see it. You are able to influence people’s decisions and educate them.

 

“Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.” — Rick Levine

Reason #7 – Time To Show Off
You know that great feeling you get when people recognize your work? Well, by having a website you can show off what you do and take pride in your work.
Reason #8 – Helps with Business Goals
When it comes to writing the content for your website you are going to revisit things about your business that you haven’t in years. You will most likely reassess your business goals.

“Know what your customers want most and what your company does best. Focus on where those two meet.”—Kevin Stirtz

Reason #9 – Advertise 24/7
You can always be there for your customers because your website will promote you 24 hours a day, 7 days a week. Even while you’re sleeping your website can be working for you. Your website can be viewed 24 hours a day, seven days a week, 52 weeks a year. For example, if you are selling your products internationally then this is a major advantage as visitors can, for example, view your wares while you are asleep! An email inquiry will be waiting for you when you get up in the morning! But even if your business is restricted to the Philippines, you will be amazed at how many people research for products and services at the weekend and in the evening. They are busy business people and very often this is the best time for them to concentrate on researching for a new product or service.
Reason #10 – Communication with Your Customers
By having a blog or even just a feed on your website, you can update customers on your newest offers, products, promotions, events, photos, or any other content.

“Think like a publisher, not a marketer.” — David Meerman Scott

Reason #11 – Content Marketing

“Content marketing is all the marketing that’s left.” – Seth Godin

Your website can attract new business by using a whole host of low-cost marketing techniques.

In fact, you can adapt your website to the needs of your business. There is absolutely no doubt that the Internet is the answer to the small businessman’s prayer. For the first time, you have at your disposal the whole world market for whatever product or service you happen to provide. In fact the more niche your product/service, the more successful you will be with your digital marketing. You can take your products/services to totally new markets. You may have been restricted to selling your products to customers who passed by your shop in your local high street. Or perhaps you may have been able to expand beyond that limited marketplace by doing targeted (and expensive) advertising in specific newspapers/magazines. However, for the first time, you’ll be able to take your service across the world.

“Before all other things create content that is valuable to your target audience.” –Ryan Hanley

Reason #12 – Your Website Can Help You Give Improved Customer Service

“The goal as a company is to have customer service that is not just the best but legendary.” — Sam Walton, founder, Walmart

You can greatly reduce the cost of customer support by having a ticketing system, or even just an FAQ on your website. For example, there can be a list of ‘frequently asked questions’ about your service or product. Not only is this very helpful to customers because it provides instant answers to their “frequently asked” questions, but it also saves you and your employees considerable management time in not having to answer a string of e-mails/phone calls/faxes. What this usually means is when you do receive that e-mail/phone call/fax it is an actual order rather than an inquiry! You can make information readily available to your customers. For example, new information has suddenly become available concerning your products/services. Put it on your website and communicate via e-mail to your customers — it’s that easy! How about a Free downloadable sheet with helpful tips. Your visitors will love it!

“The customer experience is the next competitive battleground.” — Jerry Gregoire

Reason #13 – Corporate Email: name@yourwebsite.com
By having a website you can have a formal/corporate email address such as yourname@yourwebsite.com. It is more professional and easier to remember. I know you love yourname@gmail.com or yourname@yahoo.com but it’s just too casual and it doesn’t really resonate with customers.
Reason #14 – Press Releases

You can run really cheap press releases online about your business, but to do it you will require a website to which your press release will point to. 

Reason #15 – You can send details of new offers by email to your current customers and contacts, again referring readers to your website
It really doesn’t matter what sort of “deal” you have provided it is presented professionally you can e-mail your database of customers and past enquirers — all within a matter of seconds! I know a small hotel that sends out an email with forthcoming events to its database of 700+ past enquirers. It takes about 15 minutes to do the whole mailing and costs nothing. The result is that these ‘potential customers’ are constantly reminded of the hotel and a given percentage phone up and book at a later date.
Reason #16 – Instant Credibility
By having a well-structured website you can foster instant credibility. You can provide the ultimate proof that you are, in fact, the most real of all deals.
Reason #17 – Your Website Can Keep Track Of How Many People Visit
With most advertisements, you will never know how many people read your ads/offers but with a website produced and marketed by us, you will be able to tell exactly how many people have visited your website, where those people came from, which search term they used in which search engine, which pages they visited on your website, how long they spent on your website. What other advertising medium issues this sort of valuable feedback on your selling and marketing material?

“What gets measured gets managed.” — Peter F. Drucker “the founder of modern management”

Reason #18 – Social Media

“Why use social media? Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin

“You should start building your social media platform the moment you decide you’re going to sell something, whether that will be two days or 200 days from now.” – Guy Kawasaki

“Remember your followers are likely following hundreds or even thousands of other people. If you’re not publishing new content as often as the other accounts out there, it’s easy to get lost and forgotten.” –  Dominique Jackson

“Social media doesn’t transform your business overnight. It could take months to see any real growth or measurable results. But that doesn’t mean it’s not working. It just takes time.” – Jenn Herman

“People have learned to tune out promotional messages and accounts that talk only about themselves and focus on the features of their products, not the needs of their customers. If this describes your company, your messages may not be reaching your ideal audience. If you treat your followers like friends, it can make all the difference when it comes to your social media strategy.” –Matt Secrist

Think about changing the mantra from always be closing, to always be helping.” – Jonathan Lister

References:

  • “WHY DO I NEED A WEBSITE? HERE ARE 21 REASONS” by Peter Visser
  • 18 REASONS FOR HAVING A WEBSITE by consultancymarketing.co.uk
  • 50 Awesome Quotes To Guide Your Digital Marketing Strategy

Your Proposed Website’s Features

 

#1 – Text & Images Transferred

 

#2 – Responsive Website / Mobile-Friendly

 

It is crucial that your website not only conveys the right message to the buyer, but conveys it regardless of how they arrive.

We leverage responsive strategies to adjust visual elements leading to greater conversion rates. This ensures a consistent approach across desktop, tablet, and mobile platforms.

#3 – Contact/Visit Us 

#4 – Analytics/Visitor’s Map

Google Analytics – detailed statistics about your website’s traffic and traffic sources

 

#5 – Proposed Site Map

Number of Pages: 12

New Website Project Summary

 

Mobile-Friendly Website Design & Development

  • Design your website’s visual imagery and ensure that it’s in line with your branding policy
  • Produce not just the look of your website, but determine how it works as well
  • Meet with you to identify your website needs and liaise regularly
  • Design sample page layouts including text size and colors
  • Design graphics, slideshow and manipulating digital photographs
  • Content Management
  • Proofread your content and make changes where necessary
  • Edit content, debugging website code
  • Testing your website to ensure it is working

Total Number of Pages: 12

 

30,000

 

Rush Project Setup Total

30,000

 

Terms:

  • 50% Down Payment
  • 50% Project Completion

 

 

Thank you for your time!

 

Eric D. Pangilinan

Business Development Manager

Strategic NewMedia

Smart: +63-908-816-4205

Globe: +63-915-278-1680

eric@strategicnewmedia.com

NOTE: This proposal is valid until February 28, 2019