Serving fine Filipino Food since 1972
Solibao Restaurants – Baguio
New Mobile-Friendly Website!
TO: Mr. Armand Voltaire B. Cating
FROM: Mr. Eric D. Pangilinan
DATE: January 31, 2019
|NOTE: This proposal is valid until February 28, 2019|
Your Website Is One Of The Most Powerful Marketing Tools You Possess
Your audience’s first impression of your restaurant and perception of its image is based almost exclusively on your website so your website is a wise investment with a big payoff.
Here are the Top 5 Reasons to have an online presence:
- Promote your mission/vision online — 24/7
- A website is your Online Brochure
- Helps With Your Business Goals
- Gain A Larger Market Share
- Communicate with Your Clients
Top 18 Reasons
Why You Need a Website:
Reason #1 – Your Competitors Are Probably Already On The Web
“Google only loves you when everyone else loves you first.” — Wendy Piersall
Reason #2 – Your Customers And Potential Customers Are Already Searching The Web
More than 80% of your customers and potential customers are already searching the web for the very services you offer. Even as you read this there will be someone on the web looking for a business like yours. More and more people are using the Internet to purchase products and as a means of gathering initial information about products and services.
The attraction to this medium is that the customer is relaxed because he can read and research the information at his own pace and without any “hovering salesmen”. It is quite feasible that the surfer will visit a number of sites before he decides on his final choice of product. You need to be certain that you are one of the sites that he has visited if you are to stand a chance of gaining his business.
If you have no website, you have no chance.
“By creating and publishing remarkable content in the form that educates, informs, inspires and entertains, marketers can begin to build relationships with prospects early on in the buying cycle.“ — Jonathon Lister
Reason #3 – Online Brochure
Your potential customers can find out about you and any of your products online. If you want to get the most of your business through networking and personal connections, then you ought to have a website.
“The best marketing doesn’t feel like marketing.”
— Tom Fishburne
Reason #4 – More Customers
Reason #5 – Business Value: Your Website Is Your “Online Ambassador”
Reason #6 – Influence/Leadership
By having a website potentially thousands of people are going to see it. You are able to influence people’s decisions and educate them.
“Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.” — Rick Levine
Reason #7 – Time To Show Off
Reason #8 – Helps with Business Goals
“Know what your customers want most and what your company does best. Focus on where those two meet.”—Kevin Stirtz
Reason #9 – Advertise 24/7
Reason #10 – Communication with Your Customers
“Think like a publisher, not a marketer.” — David Meerman Scott
Reason #11 – Content Marketing
“Content marketing is all the marketing that’s left.” – Seth Godin
Your website can attract new business by using a whole host of low-cost marketing techniques.
In fact, you can adapt your website to the needs of your business. There is absolutely no doubt that the Internet is the answer to the small businessman’s prayer. For the first time, you have at your disposal the whole world market for whatever product or service you happen to provide. In fact the more niche your product/service, the more successful you will be with your digital marketing. You can take your products/services to totally new markets. You may have been restricted to selling your products to customers who passed by your shop in your local high street. Or perhaps you may have been able to expand beyond that limited marketplace by doing targeted (and expensive) advertising in specific newspapers/magazines. However, for the first time, you’ll be able to take your service across the world.
“Before all other things create content that is valuable to your target audience.” –Ryan Hanley
Reason #12 – Your Website Can Help You Give Improved Customer Service
“The goal as a company is to have customer service that is not just the best but legendary.” — Sam Walton, founder, Walmart
You can greatly reduce the cost of customer support by having a ticketing system, or even just an FAQ on your website. For example, there can be a list of ‘frequently asked questions’ about your service or product. Not only is this very helpful to customers because it provides instant answers to their “frequently asked” questions, but it also saves you and your employees considerable management time in not having to answer a string of e-mails/phone calls/faxes. What this usually means is when you do receive that e-mail/phone call/fax it is an actual order rather than an inquiry! You can make information readily available to your customers. For example, new information has suddenly become available concerning your products/services. Put it on your website and communicate via e-mail to your customers — it’s that easy! How about a Free downloadable sheet with helpful tips. Your visitors will love it!
“The customer experience is the next competitive battleground.” — Jerry Gregoire
Reason #13 – Corporate Email: email@example.com
Reason #14 – Press Releases
You can run really cheap press releases online about your business, but to do it you will require a website to which your press release will point to.
Reason #15 – You can send details of new offers by email to your current customers and contacts, again referring readers to your website
Reason #16 – Instant Credibility
Reason #17 – Your Website Can Keep Track Of How Many People Visit
“What gets measured gets managed.” — Peter F. Drucker “the founder of modern management”
Reason #18 – Social Media
“Why use social media? Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin
“You should start building your social media platform the moment you decide you’re going to sell something, whether that will be two days or 200 days from now.” – Guy Kawasaki
“Remember your followers are likely following hundreds or even thousands of other people. If you’re not publishing new content as often as the other accounts out there, it’s easy to get lost and forgotten.” – Dominique Jackson
“Social media doesn’t transform your business overnight. It could take months to see any real growth or measurable results. But that doesn’t mean it’s not working. It just takes time.” – Jenn Herman
“People have learned to tune out promotional messages and accounts that talk only about themselves and focus on the features of their products, not the needs of their customers. If this describes your company, your messages may not be reaching your ideal audience. If you treat your followers like friends, it can make all the difference when it comes to your social media strategy.” –Matt Secrist
“Think about changing the mantra from always be closing, to always be helping.” – Jonathan Lister
- “WHY DO I NEED A WEBSITE? HERE ARE 21 REASONS” by Peter Visser
- 18 REASONS FOR HAVING A WEBSITE by consultancymarketing.co.uk
- 50 Awesome Quotes To Guide Your Digital Marketing Strategy
Your Proposed Website’s Features
#1 – Text & Images Transferred
#2 – Responsive Website / Mobile-Friendly
It is crucial that your website not only conveys the right message to the buyer, but conveys it regardless of how they arrive.
We leverage responsive strategies to adjust visual elements leading to greater conversion rates. This ensures a consistent approach across desktop, tablet, and mobile platforms.
#4 – Analytics/Visitor’s Map
Google Analytics – detailed statistics about your website’s traffic and traffic sources
New Website Project Summary
Mobile-Friendly Website Design & Development
Total Number of Pages: 12
Rush Project Setup Total
Thank you for your time!
Eric D. Pangilinan
Business Development Manager
NOTE: This proposal is valid until February 28, 2019