TO: Dr. Ma. Lilia P. Juan, FPCHA

FROM:

Eric D. Pangilinan
Digital Marketing Consultant
Strategic NewMedia

  • Smart: +63-908-816-4205

  • Globe: +63-915-278-1680

DATE:  August 10, 2017

NOTE: This proposal is valid until September 10, 2017

Dear Mam,

  Website Is

One Of The Most Powerful Marketing Tools

You Possess

 

Your audience’s first impression of your school and perception of its image is based almost exclusively on your website so your website is a wise investment with a big payoff.

Here are the Top 7 Reasons Why VMUF Should Have A Website Redesign:

#1. Growing Number of Mobile Users BUT Your Site Isn’t MOBILE Responsive

#2. Your Website is Outdated Compared To The New Design Trends

#3. Your Website Presents a Poor User Experience

#4. Your Website Does Not Have A Blog For Fresh Content

#5. Your Website Looks OUTDATED

#6. Your Website Loads SLOWLY

#7. Your Website May Not Be Meeting Your Needs Anymore

     

     

     

     

    Isn’t it about time that your school website is redesigned?

    Top 7 Reasons to

    Give Your Website a Redesign:

     

     

    Reason #1 – Growing Number of Mobile Users BUT Your Site Isn’t MOBILE Responsive

     

    Pretty much everyone owns a smartphone these days – in fact, over 80% of internet users own and regularly use a smartphone.
    And what’s more, according to Google 61% of users are highly unlikely to return to a website that doesn’t work well on mobile, with 40% visiting a competitor’s website instead – all because the original website they intended to visit wasn’t mobile friendly.

    Having a mobile responsive website is more important now than ever before – and you may actually be losing business by not adapting to the current standard.

    Reason #2 – Your website is outdated compared to the new design trends

     

    With design trends changing every few years a website that is two or three years old can easily seem outdated when compared to a competitor who has a website that is up to date with the latest design trends. The latest design trends now call for a flat design utilizing simple patterns that are two dimensional with a clean, modern look that caters to mobile interfaces as well as desktops. It takes a simple, minimalistic approach to design, which has been embraced by many companies, including Microsoft, Apple, Starbucks etc. With mobile usage on pace to overcome desktop usage, complex designs with large images, make it more difficult for visitors to browse your website. Flat design makes it easier.

     

    Reason #3 – Presents a Poor User Experience

     

    As mentioned before, your website is often the first thing that people see in regards to your business – so you want to be sure that you’re giving people a good overall experience.

    That includes incorporating elements such as:

    • A good, easy to follow layout
    • Solid navigation and page structure
    • Information presented in a way that is easy to read
    • Great images and media
    • Consistent brand messaging

    It’s all in the details – and those details really matter a lot when you add them all together.

    The details could mean the difference between someone staying on your site and having a look around or leaving straight away to visit a competitor’s site.

    Reason #4 – Does Not Have A Blog For Fresh Content

    Blogging is important for so many reasons.

    For one, it provides a way for you to connect with your readers and customers on a more personal level.

    Through a blog, you can share tips, advice and whatever else your readers might be interested in reading.

    Additionally, blogging is great for SEO. Google loves fresh content on websites, and blogging is a great way to provide this.

    Plus, it’s a known fact that B2B marketers who blog receive 67% more leads than those who don’t – so it’s also great for business growth.

    If your current website doesn’t have a blog, you might consider a website redesign to incorporate one.

    Reason #5 – Looks OUTDATED

    Approximately 75% of people will judge the credibility of your business based solely on the design of your website.

    And you definitely want to look credible.

    Because if you don’t, all of those potential readers and customers are going to click away from your site and eventually land on the better-designed site of one of your competitors.

    It’s sad, but true.

    So, if you’re website just looks a bit outdated – or hasn’t been updated in a couple of years – it might be time for a website redesign.

    Reason #6 – Loads SLOWLY

    Almost 47% of consumers expect a website to load in less than 2 seconds.

    And what’s more, approximately 40% will abandon a website entirely if it takes longer than 3 seconds to load.

    If your website isn’t loading very quickly, you might be losing potential readers and customers by the second – and your SEO could be suffering for this very same reason.

    So, if you think your website could be loading faster, it might be time to think about a website redesign.

    Reason #7 – Is Not Meeting Your Needs Anymore

    Finally, if your website just simply isn’t meeting your needs as a business anymore, it might be time for a redesign.

    Maybe your branding has changed, or perhaps your value proposition, and your current website no longer reflects who you are or what you do.

    Or maybe you’ve expanded and you’d like your website to reflect that.

    Whatever the case, if your current website isn’t working for you, then you should seriously consider a redesign.

    Because if your website isn’t a good reflection of your business, then it isn’t going to do you any favors in the long run.

     

    TO SUM IT ALL UP…

     

    Your website is the face of your school online, and if presented well can bring in MORE business.

    Don’t you think it’s worth investing in a website that makes a great first impression?

     

    References:

    • “10 REASONS WHY YOU NEED A WEBSITE REDESIGN” by JSL Marketing
    • “Top 12 Reasons To Redesign Your Website” by Captivate Designs

    Your Proposed Website’s Features:

     

    #1 – Professional Corporate Image

    #2 – Responsive Website (Mobile-Friendly)

     

    #3 – Contact/Visit Us

     

     

    #4 – Analytics/Visitor’s Map

    Google Analytics – detailed statistics about your website’s traffic and traffic sources

     

    #5 – Proposed Site Map

     

     

    Your New Website

    Project Summary

    Website Design & Development

    • Up to Eighty (80) Info Pages
      • Please refer to the Proposed Sitemap above
    • Design your website’s visual imagery and ensure that it reflects your branding policy
    • Produce not just the look of your website, but determine how it works as well
    • Meet with you to identify your website needs and liaise regularly
    • Design sample page layouts including text size and colors
    • Design graphics, slideshow and manipulating digital photographs
    • Content Management
    • Proofread your content and make changes where necessary
    • Edit content, debugging website code
    • Testing your website to ensure it is working

    80,000

    Professional Photography & Videography

    • Your images are critical in making a good first impression on your website visitors. Don’t waste that opportunity.
    • By having memorable professional photos, you will stand out from the crowd.
    • Professional Photography and Lighting Equipment:
    • Two (2) Professional Photographers
    • Two (2) Professional Videographers
    • Two (2) sessions @ 6 hours each
      • Day #1 – School Facilities & Classrooms
      • Day #2 – School Management and Staff
    • Aerial Video (Drone)

    55,000

     

    Website Hosting

    • 15 GB Disk Space Allocation
    • 5 GB Bandwidth/month
    • 99.9% Hardware Uptime
    • Fast SSD Servers
    • Corporate Email (admin@yourwebsite.com)

    6,000

    Project Setup Total

    141,000

     

    Website Care:

    Why Do It Yourself?!

    Get 

    UNLIMITED* Help

    For Your WordPress Website!


    Your Website Is Critical To Your Business

    Your website is crucial to your success. It generates leads, customers, and revenue (or at least it should). It’s a channel through which customers, suppliers, potential new staff, and partners will find you and engage with you. It is fundamental to the success of your business and you want peace of mind that it will be up and available for your audience 24/7 without interruption.

    All Software Is Vulnerable

    Software needs updating. All software. Including the software that powers your website. More and more websites are getting hacked and attacked, including the big players like Twitter and Facebook as well as millions of small businesses every day. It’s the nature of the world we live in and unfortunately, websites are an easy target.

    Websites are getting hacked and attacked DAILY, including the big players like Twitter and Facebook as well as millions of small businesses every day. It’s the nature of the world we live in and unfortunately, websites are an easy target.

    Do It Yourself?

    Keeping your website up to date, backed up and secure can be time-consuming and a little tedious. It takes you away from what you should be doing, which is building relationships with your customers, staff, and partners. The technology continues to evolve and there is no way you can keep abreast of all the trends and developments.

    Our Help

    We know the software your website is built on very well. We’ve been using it for over 6 years and all of our websites (including this one) are built on the same software. So we are in the best position to keep your website up and running and open for business with our Website Care Service.

    What Do We Offer?

    We’ll do all the nitty gritty things you don’t want to so you can just enjoy being a superhero to your audience. Think of us as the Robin to your Batman.

    We will perform an unlimited number of small tasks on your website throughout the month to make sure every piece of content and code is perfect.

    The Upside

    Working with us means your website will continue to drive attention and customers into your business at a fraction of the time and cost it would take to do it yourself.

    Social Proof

    We’re happy to give you boat loads of references and testimonials on request.

    We Are Also Busy

    It’s true. Like Doctors in the 70’s and Accountants in the 80’s, good web developers are flat out these days and it doesn’t look like that’s going to change in a hurry.

    Note:

    *Unlimited small tasks include any task that takes us less than 30 minutes to complete and typically covers things like adding your newsletter, an article, a testimonials section or a staff profile section to your website. These tasks do not cover advanced features such as an online shop or membership section.

    Website Care: Why Do It Yourself?!

    • Just like a car your website needs regular care
    • Peace of mind for keeping your business website up and running 24/7, 365 days a year
    • 24/7/365 Technical Support — Updating & Maintaining Security of your website is a regular, ongoing process
    • Monthly Updates to the Website Core, Plugins and Website Theme
    • Daily Website Backups — Data will be backed up 1X a day, and the entire website will be backed up on a weekly basis on Amazon Servers, to ensure that all changes are captured effectively, should there be a need to quickly revert to an earlier version
    • Cyber Security Cyber Attacks occur DAILY but we will protect your website from hacks and malware. Keep nasty intruders out!
    • Weekly Uptime Monitoring — To be aware of weekly and monthly uptime. If there’s a problem, this will help you to identify and address it, and if there are no problems, you’ll have the advantage of being able to proclaim the rock-solid status of your website
    • Weekly Google Analytics Reports — A dashboard report can be emailed to you weekly to show all key performance indicators (bounce rates, click-throughs, etc.) of your website
    • 24/7 Philippines-Based Support

    15,000 /month

    Project Details

    In order to develop a web site that fulfills all the goals of the web site development project, the proposed web development will take place in several distinct phases:

    #1 - Gathering Information: Purpose, Main Goals, and Target Audience

    This stage, the stage of discovering and researching, determines how the subsequent steps will look like. The most important task at this point is to get the clear understanding of your future website purposes, the main goals you wish to accomplish, and the target audience you want to attract to your site.

    News portal differs from the entertainment websites, and online resources for teenagers looks different than sites for adults. Different types of websites provide visitors with different functionality which means that different technologies should be used according to the purposes. A well described and detailed plan made on the basis of this pre-development data can protect you from spending extra resources on solving the unexpected issues such as design changing or adding the functionality that wasn’t initially planned.

    Estimated time: from 1 to 2 weeks

    #2 - Planning: Sitemap & Wireframe Creation

    At this stage of website development cycle, we create the data that can give you an opportunity to judge how your entire site will look like.

    On the basis of the information that was gathered together in the previous phase, the sitemap is created.

    The sitemap should describe the relations between the main areas of your website. Such representation could help understand how usable the final product will be. It can show you the “relationship” between the different pages of a website, so you can judge how easy it will be for the end-user to find the required information or service if he starts from the main page. The main reason behind the sitemap creation is to build a user-friendly and easy to navigate website.

    The sitemap allows you to understand how the inner structure of your website looks like but doesn’t describe the user interface.

    Sometimes, before we start to code or even work on a design, there’s a necessity to get approval from you that everything looks fine so we can begin the next phase of developing. In this case, a wireframe or mockup is created. A wireframe is a visual representation of user interface that you’re going to create. But it doesn’t contain any design elements such as colors, logos, etc. It only describes the elements that will be added to the page and their location. It’s artless and cheap in production sketch.

    Estimated time: from 2 to 6 weeks

    #3 - Design: Page Layouts, Review, and Approval Cycle

    During the design phase, your website takes shape. All the visual content, such as images, photos, and videos is created at this step. Once again, all the info that was gathered through the first phase is crucial.

    Website layout is the result of designer’s work. It can be a graphic sketch or an actual graphic design. The primary function of the layout is to represent the information structure, visualize the content, and demonstrate the basic functionality. Layouts contain colors, logos, images and can give a general understanding of the future product.

    After that, you can review the layout and send your feedback. If you’re not sure about some aspects of the design, we will change the layout and send it back to you. This cycle will be repeated until you are completely satisfied.

    Estimated time: from 4 to 12 weeks

    #4 - Content Writing and Assembly

    Content writing and compiling usually overlaps with other stages of website creation, and its role can’t be underestimated. At this step, it is necessary to put in writing the very essence you’d like to communicate to the audience of your website and add calls-to-action. Content writing involves also the creation of catching headlines, text editing, writing new text, compiling the existing text, etc., which takes time and effort. As a rule, you undertake to provide website content ready to migrate to the site. It is better when all website content is provided before or during website coding.

    Estimated time: from 5 to 15 weeks

    #5 - Coding & SEO

    At this step, we can finally start creating the website itself. Graphic elements that have been designed during the previous stages should be used to create an actual website. Usually, the home page is created first, and then all sub-pages are added, according to the website hierarchy that was previously created in the form of a sitemap. Frameworks and CMS will be implemented to make sure that server can handle the installation and set-up smoothly.

    All static web page elements that were designed during the mock-up and layout creation will be created and tested. Then, special features and interactivity should be added. A deep understanding of every website development technology that you’re going to use is crucial at this phase.

    The other important step is SEO (Search Engine Optimization). SEO is the optimization of website elements ( e.g., title, description, keyword) that can help your site achieve higher rankings in the search engines. And, once again, valid code is pretty important for SEO.

    Estimated time: from 6 to 15 weeks

    proposable-2016-11-07-20-36-37

    #6 - Testing, Review and Launch

    Testing is probably the most routine part of a process. Every single link will be tested to make sure that there are no broken ones among them. We check every form, every script, run a spell-checking software to find possible typos. We use code validators to check if your code follows the current web standards. Valid code is necessary, for example, because cross-browser compatibility is important. After we check and re-check your website, it’s time to upload it to a server. An FTP (File Transfer Protocol) software is used for that purpose. After we deployed the files, we run yet another final test to be sure that all your files have been installed correctly.

    Estimated time: from 2 to 4 weeks

    #7 - Maintenance

    What’s important to note is that a website is more a service than a product. It’s not enough to “deliver” a website to a user. We also make sure that everything works fine, and everybody is satisfied. We’re always prepared to make changes in another case.

    The other major thing is keeping your website secure and up to date. Since we use a CMS, regular updates (i.e., monthly) will prevent you from bugs and decrease security risks.

    Estimated time: Ongoing (Please refer to Website Care Information)

    Frequently Asked Questions

    (FAQs)

    What are the annual costs involved?

     

    Website Hosting

    • 15 GB Disk Space Allocation
    • 5 GB Bandwidth/month
    • 99.9% Hardware Uptime
    • Fast SSD Servers
    • Corporate Email (admin@yourwebsite.com)

    6,000

     

    What are the monthly costs involved?

    Website Care — Why Do It Yourself?

    • Just like a car your website needs regular care
    • Peace of mind for keeping your business website up and running 24/7, 365 days a year
    • 24/7/365 Technical Support — Updating & Maintaining Security of your website is a regular, ongoing process
    • Monthly Updates to the Website Core, Plugins and Website Theme
    • Daily Website Backups — Data will be backed up 1X a day, and the entire website will be backed up on a weekly basis on Amazon Servers, to ensure that all changes are captured effectively, should there be a need to quickly revert to an earlier version
    • Cyber Security Cyber Attacks occur DAILY but we will protect your website from hacks and malware. Keep nasty intruders out
    • Weekly Uptime/Downtime Monitoring — To be aware of weekly and monthly uptime. If there’s a problem, this will help you to identify and address it, and if there are no problems, you’ll have the advantage of being able to proclaim the rock-solid status of your website
    • Weekly Google Analytics Reports — A dashboard report can be emailed to you weekly to show all key performance indicators (bounce rates, click-throughs, etc.) of your website
    • 24/7 Philippines-Based Support

    15,000 /month

    Is a website a good investment?

    A Website is the Hub of Your Online Presence

    A website serves as the central hub where all searches about your business, products or services will lead to. It is your online calling card, your brochure and company profile on the internet where you can make that very important first impression with potential customers.

    A Website Gives Your Business More Credibility

    Consumers believe that a reputable business would be professional enough to have its own domain and hosted website that show relevant information about their business like company information, history, board of directors, partners, certifications, portfolio, testimonials and contact info.

    A Website Gives Customers 24/7 Access to Your Business

    Websites offer a very cost-effective way for businesses to have 24/7 operations using automated procedures without the need for a live person. Payments, inquiries, technical assistance and general customer service work can be performed using online tools.

    A Website Lets Your Business Compete in Both Local and Global Markets

    Regional boundaries are practically non-existent as companies can use their webpages as leverage for doing business in a local, national or even global scale. Your business can have the potential of getting an even larger piece of the global market pie with a professionally designed website.

    A Website Lets You Generate New Business Leads

    Generate new business leads using your website by collecting your visitors contact details enabling you to contact them later or sell to them via email.

    A Website Lets You Interact Directly with Site Visitors—Making Them Loyal Customers

    We look forward to partnering with you as well!

    Best regards,

     

    Eric D. Pangilinan

    Digital Marketing Consultant

    Strategic NewMedia

    Smart: +63-908-816-4205

    Globe: +63-915-278-1680

    eric@strategicnewmedia.com

    “We boost your revenue

    by designing websites that convert”