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STORYBRAND FUNNEL DESIGN PROJECT CONTRACT

Strategic NewMedia
Eric D. Pangilinan
Email: [email protected]
Contact: +63 908 816 4205
SERVICE AGREEMENT
This Service Agreement is entered into by and between Eric D. Pangilinan, owner of Strategic NewMedia ("Designer"), and NEXT Trade Imports Inc. ("Client"). Collectively, these parties are referred to as the "Parties."

🎯 LIMITED-TIME INCENTIVE FOR HYPERGROWTH PACKAGE

SIGN BY JUNE 15, 2025 - FREE 1-YEAR EMAIL SERVICE PACKAGE (₱5,760 VALUE)

When you commit to the StoryBrand Hypergrowth Package before June 15, 2025, NEXT Trade Imports receives:

  • Five (5) custom @nexttradeimports.com email addresses
  • 50GB storage per account with calendar and collaboration tools
  • Professional setup and technical support for the entire year
  • Enhanced credibility with prospects seeing professional domain emails
  • Centralized communication for your growing import business

This professional email foundation perfectly complements the Hypergrowth package's advanced communication features and supports your funnel's credibility from day one.

I. PROJECT SCOPE & DELIVERABLES

The Designer will create a StoryBrand-powered sales funnel, which is a proven step-by-step system designed to attract your ideal customers and guide them to become qualified leads or buyers. Here are the two package options:

STORYBRAND GROWTH FUNNEL PACKAGE - ₱30,000

This package includes everything you need for a professional, conversion-optimized funnel that drives consistent business growth:

Core Funnel Pages:

  • Sales Page: StoryBrand-powered landing page that positions your customer as the hero and your business as the guide, with clear messaging that converts
  • Application/Lead Capture Page: Strategically designed form that captures high-quality lead information
  • Thank You Page: Confirmation page that sets proper expectations and guides next steps
  • About Us Page: Trust-building page that establishes your authority and credibility

StoryBrand Framework Integration:

  • Professional StoryBrand Copywriting: All content written using the proven 7-part StoryBrand framework for maximum clarity and conversion
  • Customer Journey Mapping: Clear path from problem identification to solution purchase
  • Compelling Call-to-Actions: Strategic placement of conversion elements throughout the funnel

Design & Technical:

  • Mobile-First Responsive Design: Optimized for Philippine internet speeds and mobile devices
  • Professional Graphic Design: Custom visuals that align with your brand and messaging
  • Funnel Architecture & Wireframing: Strategic layout designed for optimal user flow
  • Domain Integration: Professional setup with your business domain
  • Basic Analytics Setup: Track visitor behavior and conversion rates

Support & Training:

  • Strategy Consultation Call: Deep-dive session to understand your business and ideal customers
  • 15-Day Premium Support: Extended technical support and optimization (vs. industry standard 7-14 days)
  • Support Hours: 9AM-5PM, Monday-Friday (vs. competitors' 9AM-12PM)
  • Basic CRM Training: Introduction to managing your leads and follow-up processes
STORYBRAND HYPERGROWTH FUNNEL PACKAGE - ₱60,000

Includes everything in the Growth Package, plus these advanced business acceleration features designed for rapid scaling:

Additional High-Converting Pages:

  • Home Page: Professional company homepage for enhanced credibility and authority
  • Services/Products Page: Detailed showcase of your offerings with StoryBrand messaging
  • Supplier/Partners Page: Display trusted relationships to build additional credibility

Advanced Automation & Integration for Hypergrowth:

  • 7-Email StoryBrand Nurture Sequence: Automated emails that continue the story and build trust with prospects
  • Advanced CRM Integration: Full integration with your preferred customer management system for seamless lead handling
  • Marketing Automation Setup: Automated workflows that nurture leads based on their behavior and engagement
  • Lead Scoring & Segmentation: Automatic categorization of prospects for targeted follow-up

Advanced Lead Intelligence & Visitor Identification:

  • Instantly.ai Website Visitor Integration: Identify companies and contacts visiting your funnel, even if they don't fill out forms - turning anonymous traffic into qualified leads for hypergrowth
  • Visitor Behavior Tracking: See exactly how prospects interact with your funnel
  • Lead Scoring System: Automatically prioritize your hottest prospects for maximum conversion

Omnichannel Communication Suite for Hypergrowth:

  • Multi-Platform Chat Integration: Connect with customers via WhatsApp, Viber, Messenger & 20+ chat channels
  • Unified Communication Dashboard: Manage all customer conversations from one central location for efficient scaling
  • Automated Chat Responses: Instant replies when you're not available to maintain momentum
  • Platform Subscription: ₱500/month or ₱5,000/year (essential investment for hypergrowth communication)

Professional SEO Foundation Package:

  • Comprehensive Keyword Research Report: In-depth analysis of high-value keywords in your industry
  • Strategic On-Page Optimization: Every page optimized for targeted, converting keywords
  • Title & Meta Description Optimization: Compelling, click-worthy titles that rank well and drive traffic
  • Heading Tag Structure (H1, H2, H3): Proper hierarchy for both users and search engines
  • URL Structure Optimization: Clean, SEO-friendly slugs for better search engine understanding
  • Strategic Internal/External Linking: Link building strategy for improved authority and user experience
  • Image Alt Text Optimization: All images optimized for accessibility and SEO benefits

Technical SEO Excellence:

  • Google Search Console Setup: Monitor your funnel's search performance and identify opportunities
  • Google Analytics 4 Integration: Advanced tracking, conversion monitoring, and performance insights
  • Search Engine Indexability Optimization: Ensure all pages are properly discoverable by search engines
  • XML Sitemap Creation & Submission: Help search engines efficiently crawl and index your funnel
  • Robots.txt Optimization: Strategic control of search engine crawling behavior
  • Schema Markup Implementation: Rich snippets for enhanced search result appearance
  • Technical Error Resolution: Complete crawlability optimization and error-free SEO foundation
  • BONUS: Screaming Frog SEO Audit: Comprehensive technical audit report with actionable recommendations

Google Business Profile Setup & Optimization:

Why This Investment Matters for Hypergrowth:
  • 83% of consumers use Google to find local businesses before making contact
  • Appear in Google Maps 3-Pack when prospects search for suppliers in your area
  • Build Local Authority: Professional presence with reviews, photos, and complete business information
  • Direct Customer Communication: Enable customers to message you directly through Google
  • Performance Insights: Detailed analytics on how customers find and interact with your business

Enhanced Email Marketing for Hypergrowth:

  • 15-Email Advanced Nurture Sequence: Extended email series for deeper relationship building and faster conversions
  • Behavioral Email Triggers: Automated emails based on specific funnel actions
  • Email Performance Analytics: Detailed reporting on open rates, clicks, and conversions

Extended Hypergrowth Support:

  • 30-Day Premium Support: Extended support period for complex integrations and optimization
  • Monthly Performance Review: First month includes detailed performance analysis and optimization recommendations
  • Priority Technical Support: Faster response times for technical issues to maintain growth momentum
II. PROJECT TIMELINE
  • StoryBrand Growth Funnel Package: 2 weeks from project start and content approval
  • StoryBrand Hypergrowth Funnel Package: 3 weeks from project start and content approval
  • Rush Delivery Available: 50% additional fee for 1-week delivery on Growth package

Timeline depends on timely content delivery, approvals, and feedback from the Client.

III. EXCLUSIONS
  • Domain Registration: Estimated ₱1,500/year, purchased separately by Client
  • Multi-Channel Chat Platform Subscription: ₱500/month or ₱5,000/year (Hypergrowth package only)
  • Third-Party Integration Subscriptions: Email marketing platform, CRM subscriptions (if needed beyond basic inclusions)
  • Ongoing SEO Services: This package includes SEO foundation; ongoing SEO requires separate agreement
IV. DOMAIN, HOSTING & MAINTENANCE OPTIONS

Complete Investment Overview

Service Monthly Quarterly Annual (Best Value)
Web Hosting ₱1,000.00 ₱2,790.00 ₱9,600.00
Email Services ₱600.00
₱0.00
₱1,674.00
₱0.00
₱5,760.00
₱0.00
Website Care ₱5,000.00 ₱13,950.00 ₱48,000.00
Total ₱6,000.00/month ₱16,740.00/quarter ₱57,600.00/year
Savings vs Monthly - 7% 20%
FREE EMAIL SAVINGS ₱7,200.00 ₱6,696.00 ₱5,760.00
Note: Email services are FREE for the first year with Hypergrowth Package. Regular pricing applies after promotional period.

Domain Registration

  • Annual Domain Registration: ₱1,500/year (annual payment only)
  • Professional setup with your business domain
  • Full DNS management and configuration

Web Hosting Plans

Monthly Hosting Plan: ₱1,000/month (₱12,000/year)
• High-performance hosting optimized for funnel speed
• SSL certificate and daily automated backups
99.9% uptime guarantee with monitoring
• CDN integration for fast loading across Philippines
• Monthly security updates and patches
Quarterly Hosting Plan: ₱2,790/quarter (₱11,160/year) - Save 7%
• All monthly plan features
• Quarterly performance optimization review
• Priority technical support
Annual Hosting Plan: ₱9,600/year - Save 20%
• All monthly and quarterly features
• Annual funnel performance audit
• Free minor updates and improvements
• Priority support with faster response times

Website Care/Maintenance/Updates Plans

Important Investment Protection Note: Professional website maintenance is essential for protecting your ₱60,000 funnel investment and ensuring optimal performance. Just like a high-performance vehicle requires regular servicing to maintain peak condition, your sales funnel needs ongoing care to deliver consistent results for your business. Think of website maintenance as insurance for your digital investment - without proper ongoing care, even the best-built systems can experience security vulnerabilities, performance issues, or compatibility problems that could cost significantly more to fix later.
Monthly Maintenance Plan: ₱5,000/month (₱60,000/year)
• Security updates and monitoring
• Performance optimization and speed enhancements
• Content updates and modifications
• Technical support during business hours
• Monthly performance reporting
Quarterly Maintenance Plan: ₱13,950/quarter (₱55,800/year) - Save 7%
• All monthly plan features
• Quarterly comprehensive site audit
• Advanced performance optimization
• Priority technical support
Annual Maintenance Plan: ₱48,000/year - Save 20%
• All monthly and quarterly features
• Annual strategic review and recommendations
• Priority support with fastest response times
• Free consultation calls for optimization strategies

Hosting & Maintenance Payment Terms

  • Flexible Billing: Billed monthly, quarterly, or annually as selected
  • No Long-Term Contract Requirement: Pay as you go with no commitment penalties
  • Easy Cancellation: 30-day notice required for service changes or cancellation
  • Transparent Pricing: No hidden fees or surprise charges

Your Complete Investment Summary

StoryBrand Hypergrowth Package: ₱60,000
First Year Hosting & Care (Annual): ₱57,600
FREE Email Service Bonus: ₱5,760 savings
Total Value: ₱123,360

V. PAYMENT TERMS - MILESTONE BASED

Growth Package (₱30,000) Payment Schedule:

  • 25% Initial Deposit (₱7,500) - Strategy development and project initiation
  • 25% Upon Wireframe Approval (₱7,500) - Funnel structure and flow approved
  • 25% Upon Design & Copy Completion (₱7,500) - Visual design and StoryBrand copywriting finished
  • 25% Upon Launch & Integration (₱7,500) - Funnel live, tested, and fully functional

Hypergrowth Package (₱60,000) Payment Schedule:

  • 25% Initial Deposit (₱15,000) - Strategy development and project initiation
  • 25% Upon Wireframe Approval (₱15,000) - Complete funnel structure and flow approved
  • 25% Upon Design & Copy Completion (₱15,000) - All pages designed with StoryBrand copywriting
  • 25% Upon Launch & Full Integration (₱15,000) - Complete funnel with all hypergrowth features live and tested

Payment Details:

  • Work begins only after initial deposit is received
  • If payment is delayed beyond 7 days, project slot may be forfeited
  • Payment Methods: GCash (0976-488-6564), BPI, BDO, or Union Bank transfer
  • Late payments may incur 10% annual interest after 7-day grace period
VI. REVISIONS POLICY

Included Revisions:

  • Up to 5 major revisions during development process
  • Unlimited minor revisions for 2 weeks after project completion
  • One free strategy adjustment if conversion rates are below industry benchmarks after 30 days

Revision Definitions:

Major Revisions:
• Complete page layout redesigns
• Fundamental changes to funnel strategy or messaging
• Addition of new components or functionality outside original scope
• Complete rewrite of copy or messaging strategy
Minor Revisions:
• Color adjustments, font changes, minor text edits
• Image replacements, button styling, spacing adjustments
• Small layout tweaks and visual refinements

Post-Project Revisions:

  • After 2-week period: Major revisions charged at ₱2,500 per revision
  • Minor technical fixes always included during support period (15 days for Growth, 30 days for Hypergrowth)
VII. PERFORMANCE GUARANTEE

15-Day Success Commitment (Growth Package):

  • Daily Monitoring: First 15 days include active performance monitoring
  • Optimization Included: If conversion rates don't meet benchmarks, we optimize at no charge
  • Technical Support: Full technical support during 15-day period
  • Basic Training: Essential training on funnel management during support period

30-Day Hypergrowth Commitment (Hypergrowth Package):

  • Extended Daily Monitoring: First 30 days include comprehensive performance monitoring
  • Advanced Optimization: Complete funnel optimization if conversion goals aren't met
  • Free Strategy Adjustment: One complimentary strategy session if hypergrowth goals aren't being achieved
  • Comprehensive Training: Extended training sessions on all advanced features and integrations
VIII. SUPPORT STRUCTURE

15-Day Premium Support Period (Growth Package):

  • Support Hours: 9AM-5PM, Monday-Friday
  • Response Time Guarantee: Technical issues addressed within 6 business hours
  • Performance Monitoring: Active monitoring and basic optimization during support period
  • CRM Training: Basic training on lead management systems
  • Email Sequence Training: Introduction to monitoring automated email campaigns
  • Analytics Training: Basic understanding of funnel performance data

30-Day Premium Support Period (Hypergrowth Package):

  • Extended Support Hours: 9AM-5PM, Monday-Friday
  • Priority Response Time: Technical issues addressed within 4 business hours
  • Comprehensive Performance Monitoring: Active monitoring and advanced optimization during entire support period
  • Advanced CRM Training: Complete training on lead management and advanced follow-up systems
  • Email Automation Training: Advanced training on monitoring and optimizing automated email campaigns
  • Advanced Analytics Training: Deep understanding and action plans based on funnel performance data
  • Integration Support: Full support for all third-party integrations (Instantly.ai, chat platforms, etc.)

Ongoing Support Options:

  • Monthly Optimization Retainer: ₱15,000/month for ongoing funnel optimization and performance improvement
  • Quarterly Performance Reviews: ₱8,500 per session for detailed analysis and recommendations
IX. COPYRIGHT & OWNERSHIP
  • Full Ownership: All final deliverables transfer to Client upon final payment
  • Intellectual Property: Unused concepts and preliminary work remain Designer's property
  • StoryBrand Framework: Client receives license to use StoryBrand messaging created for their business
  • Third-Party Tools: Client responsible for maintaining subscriptions to integrated tools (Instantly.ai, chat platforms, etc.)
X. CONFIDENTIALITY & SECURITY
  • Complete Confidentiality: All Client business information kept strictly confidential
  • Data Security: Secure handling of all client data and business information
  • No Financial Access: Designer will never access or manage Client's financial accounts
  • NDA Available: Formal Non-Disclosure Agreement available upon request
XI. CLIENT RESPONSIBILITIES

The Client agrees to:

Content & Materials:

  • Provide Required Content: All copy, images, brand assets via our client onboarding system
  • Timely Content Delivery: Submit all materials within 3 business days of request
  • Quality Materials: Provide high-resolution images and professional brand assets

Communication & Feedback:

  • Attend Scheduled Meetings: Strategy calls and milestone reviews (with 24-hour notice if rescheduling needed)
  • Timely Feedback: Provide feedback on deliverables within 5 business days of receiving drafts
  • Responsive Communication: Maintain reasonable responsiveness to avoid project delays

Technical Access:

  • Domain Access: Provide necessary domain and hosting access for integration
  • Account Setup: Create required accounts for third-party integrations as needed
  • Decision Authority: Ensure person providing feedback has authority to approve project decisions
Important: If no feedback is received after 7 follow-up attempts over 14 days, Designer may pause project and invoice for completed work.

🎯 NEXT STEPS TO SECURE YOUR FREE EMAIL PACKAGE

Time-Sensitive Action Items for NEXT Trade Imports:

  1. Review this proposal and note any questions or specific requirements
  2. Contact me immediately to discuss any adjustments needed for your business
  3. Sign the proposal by June 15, 2025 to lock in your FREE Email Service Package (₱5,760 value)
  4. Submit initial investment to begin work immediately:
    • 25% deposit for Hypergrowth Package: ₱15,000
    • Domain name registration: ₱1,500
    • Total to start: ₱16,500

Ready to Move Forward?

I'm happy to schedule a quick call this week to answer any questions you might have or make any adjustments to align with your specific needs and budget. This ensures your funnel perfectly supports NEXT Trade Imports' growth objectives.

Contact Information:

Eric D. Pangilinan
Phone: +63 908 816 4205
Email: [email protected]
Available: Monday-Friday, 9AM-5PM

XVI. ACCEPTANCE & SIGNATURES

By signing below, both Parties confirm they have read, understood, and agreed to all terms in this Agreement. This Agreement represents the complete understanding between the parties and supersedes all prior negotiations, representations, or agreements relating to the subject matter.

Project Details:

Package Selected: StoryBrand Growth (₱30,000) StoryBrand Hypergrowth (₱60,000)
Estimated Start Date: _________________
Estimated Completion Date: _________________

Designer:

Eric D. Pangilinan
Strategic NewMedia
Date: ________________
Signature: ________________

Client:

Company Name: NEXT Trade Imports Inc.
Authorized Representative: Robert Martin Antepuesto
Title: Managing Director
Date: ________________
Signature: ____________________________________

This contract is governed by the laws of the Republic of the Philippines. Any disputes will be resolved through good faith negotiation or, if necessary, binding arbitration in the Philippines.
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